In a world where everything is curated for the feed, Legacy invites young people to stop capturing life through their phones and start feeling it again.

 

This campaign flips the script on memory-making. Through a smart device that senses strong emotions, Legacy captures the moment, records your voice, and prints a physical photo book filled with the feelings behind the frames. This encourages small habits that contribute in the goal to prevent myopia.

​

The campaign includes a moving short video and intentional social media presence that speaks directly to screen-fatigued audiences craving real connection.

​

Legacy is more than a campaign — it’s a call to return to presence, emotion, and tangible memories.

​

​

This is another academic project.

Attribution: Mockup Designed by Freepik. You can find great mockups at www.freepik.com