TWIST MUSEUM
Academic Project
Twist Museum
This academic project was crafted for a fictional promotional campaign; inspired by a trip to the Twist Museum, for the Twist Museum, an experience-led space dedicated to perception, illusion, and human senses. The museum invites visitors to question their view of the world through interactive and science-based exhibits that merge art with perception.
Our goal was to capture that same energy — not just in visuals, but in experience — through a series of promotional posters that reflect the essence of the museum’s identity.
These posters aren’t just visuals — they’re entry points. A modern solution for museums aiming to boost traction, spark curiosity, and extend the in-person experience into the digital space. Perfect for social activations, physical installations, and future-forward marketing strategies.
Discover the museum that inspired this here.
Creative Approach
Each poster was crafted by hand using the science of marbling, symbolising how perception can be altered, shaped, and reinterpreted. What begins as raw, organic visuals transforms into structured, hypnotic pieces — much like the museum itself. What you see isn’t always what’s there.
Through the integration of Artivive, these posters go beyond static design. Viewers are invited into an augmented reality experience where motion and sound elevate the visuals — simulating the immersive, multi-sensory moments that visitors can expect when they step inside the Twist Museum.
This added layer not only increases engagement, but it also acts as a powerful promotional tool for museums looking to connect with modern audiences in fresh and interactive ways.
Disclaimer: This is a conceptual academic project created for educational purposes and is in no way affiliated with or endorsed by Twist Museum. The designs were inspired by the museum’s visual identity and visitor experience, but all creative work and promotional material were developed independently. Any use of the Twist Museum logo, typography or branding elements was done strictly to reflect a hypothetical campaign and is not intended for commercial use. These elements are used with the permission of Twist Museum. For their website click here.